A website’s birth begins on a hosting server, and as the website evolves, so do decisions you never comprehended to make. The success guides the site in a different direction. The solution is transferring the site to another host. Reasons for the change include insufficient features, limited features, unnecessary features, terrible customer service, or increasing prices. Regardless, the exciting time should not outshine the hard work and possible stress behind transferring a website. In fact, one mistake will cause downtime, hiccups, and irreversible damage. There are five reasons a website transfer fails and force companies to recreate the site from scratch.
1. No Domain Name Ownership
A big headache with many hosts is transferring the site without the domain name. The domain name is a critical identifier and marketing and branding tool for companies. A domain name loss is devastating. Companies must start over in the domain name search. The social media and advertising promotion must also begin from scratch. Therefore, it is vital for companies to own their domain name and registration details. If you received the domain name from the host, try to gain ownership. If you can’t, do not cancel the subscription to the domain name. Just point the domain to the new host by changing the DNS.
2. DNS Host Settings Failure
If the domain is the destination and the IP is the starting point, DNS servers are like GPS systems. GPS systems guide users from the starting point to a destination. Consequently, drivers forget to update GPS software. In addition, the old version becomes unreliable, steering us wrong. The DNS is the same way. Without switching the server to the new destination, users will type in the domain leading them to the old website. Since the old server is no longer in service, the DNS will lead them to a blank page, a 404 page, or a dead-end page. The downtime increases due to this hiccup. The good news is DNS settings are easy to switch over. Call a representative to assist you.
3. Not Monitoring the New Site after Transfer
A successful website transfer doesn’t end after relocation. Monitor web performance on the new site. Are users going to the new site? A large decrease in analytics is a sign of web problems. During the monitoring process, pages may become disjointed. A manual search is also mandatory. Search for 404 errors and missing pages and correct those errors promptly. Additional problems could arise that require equal attention (link failure, incompatibility issues, etc.).
4. Bad Email Configuration
How is the email set up? If your email runs through the old hosting provider, it’s time to move and configure email settings at your new destination. The new hosting site offers instructions on activating and configuring email. You can also call for professional assistance. If you’re using Yahoo Mail, Gmail, AOL, Outlook, Thunderbird, or similar examples, it’s a third party. Configure DNS settings on those sites so the email can operate on the new site. Like all data, backup email documentation prior to the switch. In addition, DNS servers must lead to the new site prior to email setup. Finally, email the new address as a test. Likewise, email from the new address to the third-party address as a secondary test.
5. Canceling the Current Plan Too Soon
How soon is too soon to cancel? The answer depends on how successful the transfer is. Cross out canceling before transferring; you’ll lose everything. The answer is not canceling as soon as the transfer is complete either. As stated above, businesses need to ensure links work properly. The answer is canceling a few weeks or months after transfer. Enough time to monitor the site for errors.
The head scratcher becomes when to leave. Research and transfer during the subscription. Never wait until the subscription is up to cancel, research, or transfer. Lastly, never mention the cancellation to the old site as the host may close your account prematurely. Never mention the upcoming cancellation to the new host because the host may take advantage. As always, backup data and files in case customer service become difficult.
A new host provides a fresh start for businesses to grow beyond their restrictions. Nevertheless, many sites fail to transfer properly due to these mistakes above. It is mandatory for businesses to pay attention to detail. A website transfer is a critical leap toward growth, and we can’t stress detail enough. Treat web transfers as a marathon, not a sprint.