Web designers take on the important job of building an image for their clients. Though they may make their jobs look easy, just a few simple design mistakes can make a trustworthy and competent company look outdated and unprofessional.
Not Enough Research
Image via Flickr by Jeffrey
Your role is to build the brand’s identity, so it’s important to research every aspect to create an accurate representation. It’s also important, however, to research the your client’s main competitors to find inspiration and set the proper tone for your brand. Some web designers forget this important step, so be sure to take the time to assess the competition when researching your client’s brand.
Fixed Font Size
If the text is too small, it can be very hard for people to read. If the text is all the same size and font, none of it stands out. Titles are harder to distinguish, and the eye isn’t drawn to the important details. Make a collection of three to five font styles for the site, and build a template for the company that remains consistent.
Not Knowing What Your Consumer Wants
Understand that web design is all about what the client wants, but what the client wants most is to know what the customer wants. Sit down with your client and learn about their customers. Figure out their target demographic and learn to speak the language that will call out to their customers.
Too Many Messages
Have you ever visited a website that featured far too many topics? This can affect the credibility of the main message. Make sure that you have a clear idea of the company’s vision. If you need more practice isolating the message and giving the customers what they want, consider studying for an executive MBA where you can learn how to quickly understand the best way to stick with the message they want to send. When in doubt, scale down the content.
Along with the mixed messages, a cluttered site can send visitors running in the other direction. Your client may want to make use of web advertising, but if the pages are littered with ads and flashing details, it can be hard to focus on the content. Dedicate yourself to the idea that less is more when it comes to web design. Start with the basics, and make the site clean and organized first.
No Call to Action
A call to action is important for every website. It gives the customers a purpose and a next step. This will help guarantee stronger connections and can boost the success of the business.
Going Live Without Testing
You should always test out a site before going live. Undergo thorough testing, and have the client test out features as well. They may be able to find errors that can be fixed them before customers encounter them on the live site.
Always double check each of these elements before launching the site. Declutter your design, scale down the content, and do your research. If you dedicate yourself to these design rules, you’ll create a professional website that clients will be happy to put their name on.