You’ve finally gotten your website up and running. Your design team did an excellent job, your web hosting service is above approach and you got the domain name of your dreams.
However, your work isn’t done yet.
Anyone who manages and updates websites for a living will tell you that a site is never “done.” There are always bells and whistles that you can add to improve your website’s performance.
Launching your website is the first step, but the second step is to make sure that your website is outfitted with the tools that will guarantee you the results you want for your business. Here are the top five affordable tools that will help you build a high-quality website.
MailChimp is an email marketing service that allows you to collect the email addresses of potential leads, build email lists, create auto-responder messages and send out emails to potential customers.
You can also monitor the performance of your emails and make sure you’re hitting your open rate and click-through rate goals, both of which are an essential part of getting conversions. MailChimp does all this for you while remaining CAN – SPAM compliant.
Price: MailChimp is free if you have to 2000 subscribers or less, and you can send up to 12,000 emails a month. After that, the cheapest plan starts at $10 a month.
Do you wish you had a way to monitor user interaction on your website? With CrazyEgg, your wish is now a reality.
This tool has a heat map feature that lets you see the routes people travel as they move about your website, and it lets you see what links those people are clicking on. This is particularly helpful in terms of seeing whether or not your “call-to-actions” are working effectively.
CrazyEgg also shows you whether or not people are scrolling all the way to the bottom of your web page in order to read your content. With this tool, you’ll be able to see if your website design is getting the results that you want.
Price: Plans range from between $9 to $99 a month.
If you’re looking for a web tool that can give you some insight into the psychology of your web audience, Kissmetrics is the tool for you. Its two primary features are engagement and analytics.
Kissmetrics’s analytics feature allows you to observe and examine the behavior patterns of your visitors. You can study your sales funnel and see whether or not it’s actually leading to successful conversions. This tool can also help you conduct A/B testing.
The engagement feature helps you get into the nitty-gritty of understanding who your customers are and what they are after. By using list segmentation, you can effectively target your most promising leads. You can also create customized triggers that will engage with your visitors at just the right moment, and the website optimization tool assists you in making the most of out of your website’s design.
Price: Plans range from $120 to $600 a month.
If you want to give your website a more personal, human touch, Olark offers a great solution for you.
First, it lets you see the people who are currently browsing your website, what region they’re from, what page they’re looking at, what pages they’ve looked at in the past and the amount of time they’ve spent visiting your site.
Secondly, Olark allows you to begin a live chat session with a web visitor. You can either let visitors decide whether or not they want to chat with you, or you can focus on visitors who are looking at specific pages or undertaking particular actions, like abandoning their shopping carts.
It’s a highly useful tool for interacting with and understanding your customers, and it can go a long way towards boosting your sales.
Price: $15 a month with a 14-day free trial.
Once you’ve put in all the hard work of finding a web hosting service, designing your site and finally launching it, the biggest question remaining is, “How will people respond to what I’ve created?”
You need a test audience. You can try getting feedback from your friends and family, but if you’re constantly doing updates and major overhauls, you might wear their patience thin.
That’s where UserTesting comes in. UserTesting provides your website with a real, human test audience. You’ll receive videos of people testing your site as well as feedback on how to make improvements. Most importantly, you’ll be able to identify key issues that might be frustrating your visitors and deterring them from taking the actions you want them to take when visiting your site.
You can also do A/B testing for individual pages or of the entire website.
Price: Your first 10 videos cost just $49. Subsequent videos are $99.
These are just a few of the tools available that can help improve the quality of your website. Do you have any experience using the above tools? Are there other tools that you can recommend that weren’t featured in this list?